Mahalagang parte si Mama sa isang Batang Matibay

Bear Brand celebrates Mother’s Day through a campaign spelling out the true value of Ma or Mama for a child to be matibay. The word itself begins with Ma, just fittingly so that a child’s tibay begins with her -- everyday she gives her child tibay through a glass of BEAR BRAND to equip him with nutrients for strength and immunity, and likewise she gives her full love and support for her child enables him to face the world.

She literally puts MA in MATIBAY. “Ma” and Tibay are inseparable, hand-in-hand they strengthen and build up the Batang Matibay.

The celebration of Ma in Matibay spread through influencers like Cyrille Jade Reyes (@notyourjade), Lorraine Pagdato (@lorrainepagdato), and Angelica Solis (@anglcashoelace) as well. Inspired by the powerful one syllable, influencers used words around them with Ma syllable to creatively greet their Matibay mothers this Mother’s Day. A simple ode to say that Ma’s contribution to Tibay is undeniably everywhere, and in all of us.

@notyourjade Happy Mother’s Day, Ma! Thank you sa pagiging MAtibay, lumaki rin akong MAtibay! Watch Bear Brand's Mother's Day video here: https://m.youtube.com/watch?v=5yMGa0bUtNM #IkawAngMaSaMatibay #Fyp #MothersDay ? Future - Official Sound Studio

@lorrainepagdato MAtibay ako, dahil MAtibay ka, Mama. Happy Mother’s Day po! I love you so much. ???? Watch Bear Brand’s Mother’s Day video here: https://youtu.be/5yMGa0bUtNM?si=ECwpl4frjw4TrQ8A ???? #IkawAngMaSaMatibay #Fyp #MothersDay ? Pieces (Solo Piano Version) - Danilo Stankovic

@anglcashoelace Para sa tunay na MAtibay, Happy Mother’s Day, Mama and to all moms out there ???? Watch Bear Brand’s Mother’s Day video here: https://www.youtube.com/watch?v=5yMGa0bUtNM #IkawAngMaSaMatibay #Fyp #MothersDay ? Beautiful Moments - Musik Relaksasi ID

May everyone seek out the Tibay giving Ma’s in their life. Take a moment to stop and say, ‘Ma ikaw ang Ma sa Matibay.’

Happy Mother’s Day, Ma!

You can watch Bear Brand’s full Mother’s Day video here. #IkawAngMaSaMatibay #BearBrand

ASC REF CODE of video: N0111P050624B