Gloc-9, Hero, and Ramdiss make it to New York Times Square billboard

Gloc-9, Hero, and Ramdiss have made it to Times Square!

The Pinoy hip-hop artists were featured in the iconic New York City billboard for their recent collaboration, the exclusive Spotify Singles track "Umaga."

Aside from the three artists, Spotify also unveiled its KALYE X artists from Cebu, Davao, and Manila on the New York Times Square billboard — marking a significant milestone for Pinoy hip-hop on the international stage. These include Midnasty, Cookie$, and Morobeats.

“Umaga” showcases Manila’s flow masters' lyrics about staying strong and fighting despite life’s many challenges. It also has an unapologetic message about embracing one’s individuality. It's a raw and fearless anthem, encouraging listeners to break free from society’s expectations.

The song is an original Spotify single. It is part of KALYE X, Spotify's initiative that spotlights Pinoy hip-hop through meaningful collaborations with artists and communities.

Gloc-9, Ramdiss, and Hero first performed the song at the Circuit Event Grounds in Makati City for the KALYE X Manila concert in late October. —Nika Roque/JCB, GMA Integrated News