How to be a good content creator? Digital content expert answers

Digital content creators like Mimiyuuuh, Sassa Gurl, Macoy Dubs, Justine Luzares, and more have been providing a lot of entertainment for their fans online.

There are many more who aspire to be like them, as the Philippines has the highest number of internet users who watch online video content globally, according to the Digital 2024 Global Overview Report of the creative agency We Are Social.

The report also said that around 97.2% of Filipinos aged 16 to 64 years are watching any kind of video each week, giving aspiring content creators a huge audience. 

But how can one be a good content creator?

During the sidelines of the annual AdSpeak advertising conference at the Colegio de San Juan de Letran on Wednesday, digital content expert Ervin Aroc shared some tips on how to jumpstart your career in content creation.

1. Be good at what you present

Making good content that will be a hit to the audience is hard considering how competitive the content creation world is today.

To make a good content, Aroc said that you have to be good at what you are going to present. 

"Say for example your content is about beauty, then you do your makeup good. If your content is about cooking, then cook well," he said.

To put it simply, create content about things you are naturally good at.

2. Be relatable

One of the most common types of content that has emerged in social media is making skits. In making skits, Aroc said that one must think of relatable content.

"In terms of creating skits, skit content creators should be able to tap yung mga bagay na ginagawa ng mga Pinoy na hindi masyadong nabi-bring up pero nakakatawa," he said. 

These types of contents according to Aroc will not only make them more relevant but it will also bring them closer to the Filipino audience.

3. Do not be afraid of imperfections

Digital content especially on TikTok are made to entertain and send good vibes to its viewers. Naturally, content creators create these types of content flawlessly but for Aroc, one must never be afraid to deal with imperfections. 

"Do not be afraid of na hindi masyadong shiny or polished 'yung work because content creation should be like that. It should be very natural, it should be very unhinged," he said. 

So if you want to succeed in content creation, do it naturally. 

4. Stay authentic

In the world of content creation, Aroc said it is important to stay authentic to the craft that you do. 

"Authenticity is the heart of content creation and should be the part and parcel of every content creation," he said. 

Citing popular TikTok content creators like Davao Conyo and Sassa Gurl, Aroc said that it is their personality that made them shine. 

"Their personality should shine all throughout because authenticity would bring you to a longer content creation career," the digital expert said.

5. Embrace change 

The digital space is constantly evolving and changing overtime. For a content creator to stay afloat in the digital world, Aroc said that one must embrace and adapt to its ever-changing landscape.  

"You just have to embrace change because change happens quickly, change happens faster than what it is before," Aroc said.

They must also be able to catch up quickly on the changes and use it to their advantage especially to the content they are trying to make.

"It's just really confronting change as is," Aroc said.

—MGP, GMA Integrated News