Bella Hadid is the new face of Penshoppe's pre-holiday campaign

American fashion model Bella Hadid is the newest brand ambassador of Philippine retail brand Penshoppe for its "Generation Now" pre-holiday campaign.

The collection, which launches today, August 17, is all about "of-the-moment fashion street aesthetic". 

Bella donned chic and classic ensembles from the collection for the shoot, which took place in Los Angeles, California.

According to Penshoppe, L.A., with its youthful vibe, is perfect for its "Generation Now" campaign. 

Fans can preview Bella's ensembles on Penshoppe's app, which can be downloaded on the App Store and Google Play Store.

Other international stars who have modeled for the Philippine retail brand include Bella's sister Gigi Hadid, Cara Delevingne, Sean O'Pry, Kendall Jenner and Lucky Blue Smith.

The pre-holiday collection launches on August 17 at all Penshoppe stores nationwide. — Jannielyn Ann Bigtas/LA/KVD, GMA News