Philippine culture spotlighted in Kiehl’s limited edition skincare line

International skincare brand Kiehl’s is celebrating Filipino culture in its “Kiehl’s loves the Philippines” limited edition line.

Included in the limited edition line are Kiehl’s products that have been tried, tested, and loved by Filipinos, but this time, they come in a quirky packaging that embodies the Philippines.

 

If you love your skin as much as we do, drop by our pop-up store at the SM Mall of Asia Atrium and grab these limited edition skincare favorites! These 4 must-haves work perfectly with your skin and the Philippine weather. Grab yours today! Swipe left to view them all. #KiehlsLovesPH #KiehlsPH #Skincare #TryBeforeYouBuy

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Jun 11, 2018 at 8:06pm PDT

Jeepneys, motorcycles, avocados, and bananas decorate the new packaging, giving the items a colorful and fun vibe.

The Banaue Rice Terraces, the Masskara Festival, and even a tarsier also made an appearance in the new design.

The items in the Kiehl’s loves the Philippines line were not just chosen because Filipinos love them, but also because they work well with Filipino skin.

For example, one of the newly packaged items, the classic Calendula Herbal-Extract Toner, is safe for sensitive skin and therefore appealing to the Philippine market.

“Generally Filipinos always assume that they have sensitive skin, everyone thinks they have sensitive skin, even though it’s not true. But of course, just to make sure that everyone’s really comfortable with it,” said Joan Huwang, Kiehl’s product manager.

Another is the Ultra Facial Oil-Free Gel-Cream that amassed followers in the country, who took to the no-shine moisturizer due to the humid weather.

“Here in the Philippines, even though it’s rainy  it’s still kind of humid right? And everyone still gets oily even though it’s rainy and cold,” she said.

Other items that were given the limited edition design were the Creamy Eye Treatment with Avocado, which features one of the most popular fruits in the Philippines, and the cult favorite Midnight Recovery Concentrate.

LOOK: Kiehl’s limited edition “Kiehl’s Loves the Philippines” line pic.twitter.com/LrNOcf35gL

— Jessica Bartolome (@jacbartolome) June 14, 2018

The products are available exclusively in Kiehl’s stores in the Philippine.

Kiehl’s launched the collection in a Pinoy “fiesta” held at the SM Mall of Asia. Guests can get free consultations with a team of experts, learn about the brand’s history and advocacy, and take photographs in several booths. They are also served with yummy Filipino food like turon, dirty ice cream, and sago’t gulaman. The Pinoy fiesta will run until June 15, Friday at the SM Mall of Asia Atrium. — LA, GMA News