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Lifestyle

It Girls Solenn, Georgina, Isabelle, and Liz now have a clothing brand


On Sunday, Solenn Heussaff, Georgina Wilson, Isabelle Daza, and Liy Uy revealed they have a new baby.

It’s called the__edit and it’s a clothing brand comprised of 60 easy and timelessly fashionable pieces “that will live on the repeat rack… bring you from day to night, clothing that you will feel your best self in,” described Georgina on Instagram Sunday.

 

 

She said it was “made with the desire to make looking good as easy as possible.”

On her Instagram reveal, celeb stylist Liz Uy said “everything is made to feel as good as they look.”

 

 

According to Belle, the__edit pieces were actually their favorite silhouettes, cuts and colors “that we hope will become staples in your wardrobe.”

 

 

Meanwhile, Solenn revealed what the months-long painstaking process of creating the fashion line was like: “[it] felt like years of meetings, hate and love messages, agreeing to disagree and more, ha ha.”

 

 

According to Belle, the project “really tested our friendship,” which leads us to think it must be really good, if they had kept arguing and pruning their ideas, no?

 

Photo: Isabelle Daza/Instagram Stories
Photo: Isabelle Daza/Instagram Stories

the__edit is a 60-piece collection that will hit the online shopping marketplace Zalora on Thursday, October 11. From the sneak peeks provided on IG, the__edit pieces are in the P2,500-P3,000 ballpark figure.

 

 
 
 
 
 
 
 
 
 
 
 
 
 

Our baby came to life !! #the___edit available starting oct 11 only on Zalora Wearing the Francine

A post shared by Solenn Heussaff (@solenn) on

 

 

 

 

 

 

 

— LA, GMA News