Blackpink's Rosé is chosen as Tiffany & Co.'s global ambassador
Blackpink members are on a roll! After Lisa's Vogue Japan cover, it's now Rosé being chosen as global ambassador for luxury jewelry brand Tiffany & Co.
Tiffany & Co. revealed the news on Wednesday, Soompi reports, saying Rosé will be the face of the brand's "HardWear" digital campaign for 2021.
The Blackpink member said, “To be a part of such an iconic brand that has been a part of my life for a long time makes it that much more special to me. I’m very honored and excited. I can’t wait for everyone to see it.”
Rosé told Vogue via email that she has "worn Tiffany jewelry since I was in high school."
According to the Vogue report, the ads featuring Rosé will be displayed on the facade of Tiffany's Manhattan flagship starting in May.
In the photos revealed in the announcement, Rosé was wearing an 18k gold link necklace and a wrap bracelet.
Meanwhile, the Soompi report said "the campaign will premiere across Tiffany’s channels on Friday, April 23.
A report in Prestige also quoted Tiffany in a statement who said that Rosé was chosen as the ambassador for “her bold personality and modern style influence — as someone who embodies the attitude and identity of the collection."
As of this writing, Tiffany is trending on Twitter with over 82,600 tweets. — Jannielyn Ann Bigtas/LA, GMA News