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This revamped blush line features meadowfoam seed oil to lock in moisture on the cheeks


Over the years, beauty consumers have become keen on what goes inside their products, which has given rise to a good trend for brands incorporating a skincare mindset into their makeup line.

Homegrown brand Issy & Co. is one of the brands on our shore that is actively infusing skin-loving ingredients into its makeup line, so its patrons will benefit from improving their beauty looks while taking care of their skin.

Recently, Issy & Co. revisited the formulation of itsCrème Cheek Blush to make it better than ever and to add more variety to its shades.

For this revamped blush-on line, what caught our attention was its formulation packed with healthy seed oils for the skin, one of which is the meadowfoam seed oil.

When applied to your hair or skin, meadowfoam seed oil acts as an emollient, creating a “protective seal over your skin to lock in moisture.”

So, aside from giving you the blush you need, Issy & Co.’s Crème Cheek Blush also subtly locks moisture in your skin for that healthy glow.

Aside from Meadowfoam, the Crème Cheek Blush also features Japanese camellia seed oil, which is said to contain antioxidants that could protect your skin from harmful ultraviolet radiation.

The Crème Cheek Blush (P349) now comes in 10 shades: Milkshake (cool tone pink), Stripped (warm biscuit tan), Criminal (sun-kissed hot coral with shimmer), Bang (radiant soft rose with shimmer), Red Light (bold fiery red), Savage (smoked rosy mauve), Babygirl (lilac), Safe Word (peach pink), Karma (berry) and Gold Digger (luminous gilded clay with shimmer). —JCB, GMA News