Do more with your e-wallet

Virtual wallets are becoming more powerful. With an increasing number of individuals adopting e-wallets, Filipinos are now more confident going cashless. This behavior is paving the way for digital payments to become the new norm.

E-wallets can handle virtually any kind of transaction like bills payment, online shopping, and even getting insurance coverage. It has done a lot for its users and can do more in the future.  It comes as no surprise that this leading finance app keeps the upgrade going to grow along with Filipinos’ evolving needs.

“Today’s market is increasingly complex.  As leaders, we all need to have guiding lights. At GCash, we look to our customers as our north star,” shared Martha Sazon, the President and CEO of GCash during an exclusive event called “Decoding the New Filipino” held recently.

To tap into their customers better, GCash studied the evolution of Filipinos’ needs and wants in the last two years. Here’s what they found out:

An app to support both needs and wants
Filipinos use digital wallets for income, enjoyment, and even future planning. To keep up with the needs of its users, the finance app is now also a cash lending partner through GLoan. On top of saving money, users can avail the services of GLife (online shopping feature), and GInsure (insurance one-stop-shop), too, through the app.

Growth in number of users
The app’s mass market grew seven times, while the number of 18 to 22-year-old users increased up to 10 times since 2020. To address the needs of these users, the finance app continues to upgrade services like booking movies and purchasing game credits (GPlay). It also offers flexible payment options thru “buy now, pay later” plans (GGives) plus access to a credit line (GCredit).

A tool to empower the future
GCash helps drive financial inclusion for all, especially the unbanked. Now, two out of five Filipinos have a GCash account. One out of five accountholders use GSave (savings account service). Additionally, almost 40B Pesos worth of loans were disbursed through the finance app.

For its partners and business-minded users, the finance app introduced GCash Partner Marketing, the digital wallet’s very own advertising, promo, and identity solution. This new service offers data and insights for businesses to know their customers on a deeper level.

From its launch in 2004, GCash has transformed from a mere tool of commerce into an electronic friend who will serve your interest and keep you secure from fraud. Decode what else is in store for users of the #1 finance app by visiting their website.