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Heart Evangelista tops influencer ranking at Milan Fashion Week, joins Pia Wurtzbach, Liza Soberano at generating high media value during Milan Fashion Week


Heart Evangelista, Pia Wurtzbach, Liza Soberano generate high media value at Milan Fashion Week

Several Filipino ladies made waves at Milan Fashion Week, which remains a much-talked-about event, thanks to the high fashion brands and the celebrities who slayed their looks at shows.

Launchmetrics — the data and insights company specializing in fashion, beauty, and luxury — and a Women’s Wear Daily report revealed the brands and celebrities who brought in the highest media value.

Pia Wurtzbach generated $3.4 million in media impact value, according to the report. The beauty queen attended the shows of Gucci, Tods, and Bally, among others.

She is the second celebrity who ranked, following K-pop group ENHYPEN with $7 million. Following Pia are top Thai actors Win Metawin with $2.9 million and Pruk Panich with $2.4 million, and “The Little Mermaid” star Halle Bailey at $1.7 million.

Heart Evangelista meanwhile was the top influencer, generating $1.4 million in media impact value within the tracking period. Joining her are Madeleine White, Silvia Bussade Braz, Charli D’amelio, and Luisa Fernanda.

Heart attended the shows of Versace, Bally, Missoni, Moschino, Tods, Fendi, and many more.

Liza Soberano also generated $671,000 from posting her Prada outfit on Instagram. This is higher than Naomi Campbell’s Fendi red carpet look, which earned $221,000. —LA GMA Integrated News

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