Bea Alonzo taps Charlie Fleming as face of lifestyle brand's new collection

Charlie Fleming is the face of Bea Alonzo's newest collection under her brand Bash!

Bea said that Charlie embodies the modern, on-the-go lifestyle that inspired the new collection called Out of Office.

“For us, Charlie really embodies the spirit of this collection. She’s young, driven, and always juggling different things, but she does it with so much ease and authenticity,” Bea said.

The actress added that Charlie reflects how many young people today balance work, personal pursuits, and multiple commitments.

“I think a lot of young people today will see themselves in her. Work doesn’t just happen behind a desk anymore. It happens on set, in transit, at a cafe, between commitments. Charlie represents that reality really well, which made her the perfect face for Out of Office,” she said.

The six-piece Out of Office lineup includes the Laptop Briefcase in 14-inch and 16-inch sizes (P1,695 and P1,895), the Slip Pouch (P595), Mini Slip Pouch (P495), Curve Case (P395), the brand’s bestselling Purse (P395), and the newly upgraded Pocket (P325).

The collection also introduces three limited-edition seasonal colorways inspired by moments of rest and recharge throughout the day: Recess, a cotton candy pink; Daydream, a periwinkle blue; and Siesta, a warm butter yellow.

These shades join Bash’s signature neutral colors, Dune, Terra, and Carbon.

The Out of Office collection is available through BASH’s website and e-commerce channels.

Bea launched Bash in 2023. The brand is known for its luggage selection, bags, and accessories.

She is set to star in the upcoming series “Whispers from Heaven.”

Meanwhile, Charlie currently stars in “The Master Cutter” with Dingdong Dantes, Max Collins, Shuvee Etrata, Sienna Stevens, and more. —Carby Rose Basina/JCB, GMA News