Chowking completes two-year modernization program

MANILA, Philippines- Chowking, the Chinese fast food chain of the Jollibee Group, on Friday announced that it has completed its modernization program ,"which will help set the stage for the company's future growth." In a statement, Chowking said the P270-million "Project DMSSM (dimsum)" was a two-year modernization program which started in 2006. The "Designed, Modernized and Streamlined Supply Chain and Manufacturing" project involves the expansion and renovation of Chowking's Noodle Building, increased automation and the improved integration of food manufacturing processes in its two commissaries located in Muntinlupa City. "It is our aim to ensure that we continuously find innovative ways to deliver high quality and very good tasting products to our customers," said Tony Tan Caktiong, Jollibee Foods Corp. chairman and chief executive officer. "By investing in upgrading our production capability, we enhance our food preparation, safety and sanitation. This is a key priority for us not only in our commissaries, but across our entire system," said Erwin Elechicon, Chowking president. Chowking has been investing in modern automated processes in its commissaries to improve product quality and safety, cut processing time and enhance the flavors of its products. Highly automated machines are used to prepare the food items faster, and more consistently, while ensuring the highest standards of quality and food safety are met before they are brought to the stores for final cooking by Chowking's expert chefs. The food items have also longer shelf life and become more flavorful using the machines. Subdivided into various lines for making noodles, rice toppings, congee, dimsum, chaofan, sauces and other Chowking products, the commissaries function as integrated warehouse, food processing and distribution facilities for the company to service its network of over 380 stores nationwide through its six depots and satellite commissaries.GMANews.TV