Splash partners with a distributor for Malaysian market

A subsidiary of listed Filipino personal care manufacturer Splash Corp. has inked an agreement with a new distributor to capture a bigger share of the Malaysian market. In a statement, Splash International, a wholly-owned subsidiary of Splash, said it signed a distributorship agreement with Carepro Marketing, a Malaysian company with distribution coverage across a network of chain pharmacies, personal care stores, hypermarkets, supermarkets and beauty salons in west Malaysia. Carepro will distribute Splash's products including two flagship brands, namely Maxipeel and SkinWhite in West Malaysia. Splash products are available in selected supermarkets like Mydin Hypermarket Stores in Kuala Lumpur, West Malaysia. Initially, Splash products will be available in 10 Mydin stores and eventually in all its 29 stores in West Malaysia. Splash products are currently sold in East Malaysia, particularly in Kotah Kinabalu, the capital of Sabah. The company's products are carried by GCH Retail (AM) Sdn Bhd also known as Giant, Malaysia's biggest retailer through another Malaysia distributor Rejoice Moments Sdh Bhd. "We are very optimistic about our Malaysian market. Our presence in West Malaysia is a very big move in increasing our market base," said Rolando Hortaleza, Splash chairman and chief executive officer. The partnership will also enable Splash to tap Southeast Asia's burgeoning population with a growing disposable income and strong aspiration to look and feel good. "Our aim is to build brand equity for a strong presence in Malaysia. We want to become a strong player in the personal care industry in Asean (Association of Southeast Asian Nations) and Malaysia is a key component in our strategy," Hortaleza added. Splash has a market presence in over 30 countries through its distributors and local exporters. - GMANews.TV