Emperador says San Bruno deal to cost P3B

Property tycoon Andrew Tan on Thursday said his liquor firm Emperador Distillers Inc. is buying Spanish brandy house Bodega San Bruno S.A. for not more than P3 billion.

 

Emperador expects to complete the due diligence review on Bodega San Bruno within the first quarter, parent Alliance Global Group Inc. told the Philippine Stock Exchange, citing Tan.

 

The deal gives Emperador the San Bruno trademark, its vineyards in Jerez, Spain and the house's inventory of high quality and well-matured brandy.  The San Bruno trademark has been registered since 1942.

 

Emperador said the acquisition will further strengthen its position as the world’s No. 1 brandy company by volume and help boost its competitiveness as a global brandy producer.

 

Winston Co, Emperador president, said the purchase gives the company “one of the world’s best brandy stock – some of it quite rare and aged for more than 40 years in the bodegas.”

 

Emperador, which claims to be the largest liquor company in the country,  sold more than 31 million cases of brandy last year. It produces Emperador, Generoso, and Emperador Light brandies and a line of flavored alcoholic beverages called The Bar.

  

It earlier bought Diageo Philippines’ Sta. Rosa facilities. 

 

Diageo is the world’s leading premium drinks business which include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinnes. — VS, GMA News