Sun Cellular says its postpaid subscriber base grew fastest in 2014

Sun Cellular emerged in 2014 as the fastest growing postpaid brand in terms of subscriber base, the telco claimed on Thursday.

 

It posted 16-percent year-on-year growth in subscriber base, the company said, citing a yearend disclosure of parent Philippine Long Distance Telephone Co.

 

"The best value brand of PLDT grew at its fastest in the fourth quarter of the year, with a 38 percent increase in net subscriber adds, Sun Cellular said in an e-mailed statement.

"In a highly-competitive mobile market, Sun Cellular gained an average of about 10 percent net additional subscribers per quarter, throughout 2014," the company added.

 

Charles A. Lim, executive vice president and Wireless Consumer Division head of Smart and Sun said, “A diverse line-up of service and device offerings, successful brand campaigns, and regional expansion efforts were key factors in making Sun Cellular the country’s fastest growing postpaid brand in 2014.”

 

Combined with the postpaid subscribers of Smart, PLDT now has 55 percent of the mobile postpaid market in terms of subscriber base – a 16-percent expansion of its postpaid wireless business, the statement read. Over 2.8 million Filipinos are now on the combined network of Smart and Sun, it added. – VS, GMA News