Ford Philippines sales up 27% in first 4 months

Ford Philippines sold 1,632 vehicles in April, driving sales up 27 percent to 6,905 units in the first four months of 2015 from a year earlier, the carmaker reported on Tuesday.

 

The company noted a strong demand for Ranger, EcoSport and Fiesta.

 

"The EcoSport urban SUV continued to attract a wide range of customers in April, with retail sales of 667 units. The EcoSport has helped define a whole new vehicle segment in the Philippines, combining a sporty design with an array of smart technologies and sensible value proposition," the carmaker said in an emailed statement.

 

"Year­to­date sales of EcoSport have now reached a total of 2,824 units, which makes it Ford’s best­selling nameplate in the Philippines," it added.

 

“We’re pleased that our momentum continued through April as Filipinos continue to show their confidence in the Ford brand and appreciation for the way our global Ford vehicles are meeting their lifestyle and transportation needs,” said Kay Hart, Ford Philippines managing director.

 

The company, however, noted a slower growth for Ford and the industry, saying some customers deferred orders April due to concerns over the timing of license plate distribution.

 

“We appreciate that the Land Transportation Office is working hard to streamline the new vehicle license plate process, as we continue to work very closely with our Ford dealers to ensure each of our customers has a smooth and worry­free purchase experience,” Hart said.

 

This month, Ford will open Ford Malolos in Bulacan. The company is expanding its dealer network this year to 40 locations. Ford Sta. Rosa in Laguna and Ford Ormoc in Leyte will open in June.

 

"The dealer expansion is part of the company’s ongoing efforts to further enhance its customer and ownership experience to support Ford’s rapidly growing customer base across the country," it said. – VS, GMA News