Jollibee Group opens first Chowking store in US East Coast

Homegrown fast-food giant Jollibee Group on Wednesday said Chowing USA opened its first store in the US East Coast in New Jersey state.

In a statement, Jollibee Group said the latest store opening is part of its aggressive expansion plans in North America.

The Chowking store is located in Jersey City —the second-most populous metropolis in the New Jersey state with a thriving Filipino community.

“The opening of the Jersey City store is key in our progress as this marks Chowking’s first entry in the East Coast. Jersey City is home to a large Filipino population making it a natural area of expansion for Chowking,” said Maribeth Dela Cruz, president of Jollibee Group North America-Philippine Brands.

Opening day sales were unprecedented as it was the highest one-day sale of a Chowking store in the US, according to Jollibee Group.

Customers lined up for hours to taste their Chowking favorites, it said.

Chowking USA opened its first store in the US in 1995. The Jersey City store is now the 16th Chowking store in the region. — VBL, GMA News