PH tablet market posts double-digit decline in Q1

The Philippine tablet market posted a double-digit drop in the first quarter of the year to hit the lowest shipment levels in three years, a recent report released by the International Data Corp. (IDC) showed.

According to the Worldwide Quarterly Personal Computing Device Tracker of the IDC, the country’s tablet market posted an annual decline of 26.6% in the first quarter, and a 46.7% decline from the previous quarter.

Broken down, the top five tablet companies in the country were Samsung which accounted for 19.6%, Lenovo at 18.1%, Huawei with 15.3%, Cherry Mobile with 11.6%, realme with 11.6%, and others with 25.8%.

Moving forward, IDC expects annual tablet shipments to be back to pre-pandemic levels below a million this year, with the commercial segment slowing down as procurements among divisions of the Department of Education and local government units (LGUs).

“It has been two years since quarterly tablet shipments have dropped below two hundred thousand units, a pattern concurrent to the Philippines smartphone market which hit a three-year low in the same quarter,” IDC Philippines Client Devices senior market analyst Angela Medez said.

The IDC Tracker provides data on timely market size, vendor share, and forecasts for hundreds of technology markets from more than 100 countries around the globe which it delivers to its clients.

Meanwhile, IDC is a wholly-owned subsidiary of International Data Group, which serves as a tech media, data, on marketing services firm. —VAL, GMA Integrated News