Ayala Land earmarks $500 million to double hotels, resorts portfolio by 2030

Property giant Ayala Land Inc. is embarking on a half-a-billion dollar expansion initiative for hospitality business, banking on the potential of the Philippines’ tourism sector.

At a press conference in Makati City on Tuesday, Ayala Land Hospitality president and CEO George Aquino announced, “We will nearly double the size of our portfolio, close to 8,000 rooms by 2030.”

“Our capex [capital expenditure] investment in the next five years is $500 million… what we plan to do is really a combination of different types of hotel expanding on our homegrown products, but also looking at other brands,” Aquino said.

Ayala Land has consolidated its hotels and resorts portfolio in Ayala Land Hospitality—the company behind Seda Hotels, El Nido Resorts, and Huni, Lio, alongside international luxury names such as Raffles Makati, Fairmont Makati, and the upcoming Mandarin Oriental Makati.

Aquino said the Ayala Land hospitality unit is optimistic about the government’s target of 12 million tourist arrivals by 2028.

For her part, Ayala Land head of leasing and hospitality Mariana Zobel de Ayala said the company is also betting on the government’s infrastructure initiative that would improve access to and from travel destinations.

Ayala Land Hospitality chief creative officer Paloma Urquijo Zobel de Ayala also emphasized that design will play a crucial role in shaping the company’s hospitality identity. 

“We believe in crafting unforgettable stays that celebrate both place and experience. Each property will showcase meaningful design brought to life by Filipino artistry and craftsmanship,” said Urquijo.

“We want guests to feel inspired, connected, and truly at home,” she added. — BM, GMA Integrated News