Puregold to open eight more branches in Luzon, VisMin

Supermarkets chain Puregold Price Club Inc. is set to open eight more new branches across the country as it seeks to fulfill its full-year target following a strong first half performance.

Puregold is eyeing new stores in Northern and Southern Luzon, and other provinces in Visayas and Mindanao. Recently, it opened a branch in Sindangan town, Zamboanga del Norte. 

"Our vision is to have a Puregold branch within reach for every Filipino MSME (micro, small, and medium enterprise) and every Filipino family across the country. We want to make everyday products more accessible to them through best value pricing and greater presence," Vincent Co, President of Puregold Price Club, said in a press release. 

By the end of June, Puregold's total store count already reached 666 Puregold Stores, 31 S&R Membership Shopping warehouses, and 67 S&R New York Style quick-service restaurants, based on its first-half disclosure. 

It also opened new stores last July, the supermarket said. 

Puregold had seen gains from its new store openings last year and in the first half of 2025, with net sales increasing to P109.87 billion as of end June, rising 11.6% from P98.5 billion in the same period last year.

The increase in sales came from the full operation of 26 new Puregold stores and four new S&R Warehouses in 2024, as well as revenues from 166 new Puregold stores and one new S&R Warehouse opened so far this year.

Improved sales offset the increase in operating expenses largely due to its expansion, with manpower, utilities, transport and other costs up 16.4% in the first half of the year at P14.98 billion from P12.87 billion in the same period last year. — VDV, GMA Integrated News