Velza Global brings Tonino Lamborghini energy drink to PH market

Velza Global and Italian lifestyle brand Tonino Lamborghini has announced a strategic partnership, which will launch the Tonino Lamborghini Energy Drink exclusively in the Philippine market.

The two firms on Tuesday announced their strategic collaboration, marking the beverage’s first dedicated entry into the Philippine market.

“We are pleased to welcome our new partner in the Philippines. Together, we will bring the energy, determination, and uncompromising spirit of my brand to a dynamic and fast-growing market," Tonino Lamborghini said in a press release.

"This marks the beginning of a shared journey driven by ambition and excellence,” it added.

Designed in Italy, the Tonino Lamborghini Energy Drink targets consumers who “refuse to compromise,” showcasing the brand’s signature traits of style, dynamism, boldness, and a distinctly Italian attitude.

Velza Global CEO Ajit Narapareddy said the partnership blends “Italian performance with Filipino ambition.”

He noted that the energy drink’s positioning aligns with the growing appetite for premium lifestyle products among Filipino consumers.

“We are proud to bring the energy and passion of the Lamborghini brand to the Philippines. We are not just launching a luxury beverage; we are delivering the fuel for a high-octane lifestyle to the Philippine market,” Narapareddy said.

The product will be available in two variants: Original and Zero Sugar.

Filipinos can expect the energy drink to roll out starting February 2026, with distribution focused on Velza Global’s upscale network, including luxury hotels, exclusive members’ clubs, and select high-end retail outlets across Metro Manila and major cities nationwide.—MCG, GMA Integrated News