Lazada reiterates commitment to boost investments in PH

Southeast Asia’s e-commerce giant Lazada has reiterated its commitment to ramp up investments in the Philippines amid strong consumer demand among tech-savvy online shopping Filipinos.

In a news release on Wednesday, Lazada chief executive officer Carlos Barrera said the company is “heavily investing in its Philippine operations amid the robust demand from millions of Filipino shoppers, who have enjoyed the convenience of buying goods online.”

“We are proud to have such a strong seller community, and we are confident we can achieve even more success together. We have been focusing our investments in key areas that will allow our partners to grow faster and gain more market share, and we want everyone to win,” said Barrera.

As part of its commitment to support its seller community, Barrera said Lazada is providing “winning strategies” such as initiating networking events and training, and investing in innovative all-around marketing tools that would give sellers an advantage in the digital marketplace.

The e-commerce marketplace is also rolling out promotions, such as the Cashback program, which has been effective in keeping customers loyal, as they earn back a percentage of the money they spend while shopping on Lazada.

“With #MasMabilisSaLazada, its banner campaign for its unbeatable fast and free shipping services, Lazada has further cemented its position in providing a superior online shopping experience for both sellers and consumers,” said Barrera.

In March, the Lazada CEO said the company ramping up its presence all over the Philippines as it plans to build “hundreds” of delivery hubs to further improve delivery and customer experience.—LDF, GMA Integrated News