Komersiyal ni Edu Manzano sa remittance ipinapatigil

MANILA – Pinapatigil ng samahan ng mga asawa ng mga kongresista ang pag-ere sa media lalo na sa telebisyon at radyo ang komersiyal ng kumpanyang LBC tungkol sa pagpapadala ng remittance na tinampukan ni Optical Media Board Chair Edu Manzano. Sa isang pahayag nitong Biyernes, tinawag ng Congressional Spouses Foundation, Inc. (CSFI), na pinamumunuan ni Gng Rhodora Nograles, asawa Speaker Prospero Nograles, na iresponsable ang naturang anunsyo kung saan mali ang pagbaybay sa salitang “remittance." “The ad, which used the spelling bee concept, directly conveyed that LBC is the correct spelling of the word “remittance. To say what is wrong is “tumpak" (correct) is fundamentally wrong and it is worse to propagate it using the mass media," ayon kay Gng Nograles na magdudulot umano ng maling halimbawa sa mga bata sa tamang pagbaybay ng “remittance." Nagpadala na umano ng sulat ang CSFI sa Advertising Board of the Philippines (AdBoard) at Movie and Television Review and Classification Board (MTRCB), upang ipatigil sa pag-ere ng television advertisement na LBC Remittance Service. Bagaman nauunawaan umano ng CSFI na bahagi ng marketing strategy ang ginawa ng LBC upang makakuha ng kliyente, dapat pa rin umanong isaalang-alang ang edukasyon ng mga kabataan. “There are other responsible and more creative ways of achieving such objectives than using an educational scenario in an advertisement which conveys a message that is contrary to the educational essence of teaching what is right," ayon sa maybahay ni Speaker Nograles. Nanawagan din si Gng Nograles sa AdBoard na higpitan ang pagbabantay sa mga ipinapalabas na anunsyo. “The agency primarily concerned with the development of the ad industry through self-regulation, to raise the matter to the advertiser, and remind other advertisers as well, on everyone’s responsibility especially to the youth," ayon kay Gng Nograles. Hiniling na umano ni MTRCB Chair Ma. Consoliza Laguardia sa Ad Standards Council na imbestigahan ang LBC advertisement. “The advertisement is a distortion of truth on the proper spelling of the word ‘remittance. To the young minds, without the guidance of an adult, such distortion of truth presents an instructional digression," ayon kay Laguardia. “The average child may not have the adult’s grasp of figures of speech, and may lack the understanding that language may be colorful, and words may convey more than the literal meaning," idinagdag ng opisyal. - GMANews.TV