Jabbowockeez lights up the Las Vegas strip with PRiSm

With tickets running up to $90 a person, the Jabbawockeez are dominating the Luxor Hotel and Casino in Las Vegas, Nevada with PRiSM, their new hip-hop-theater fusion that shows how much the group had evolved in its 10 years together.

The show starts with a premise of a colorless world, with brother characters Black and White fighting off monochrome ninja dancers, as they waited for their colored brethren- more members of the crew, clad in suits with shades reflected by a prism- to bring back color and order to the universe.

The Las Vegas Review Journal, the largest circulating newspaper in Las Vegas, reviewed the show on their website, saying, “Like hip-hop itself, the riffs and punch lines are a pop-culture Cuisinart … but end up as something original. And, in this case, irresistibly positive... At 75 minutes, the new show speeds through its bag of tricks without having to repeat any of them.”

This is the group's second stint in Las Vegas. Their first stage show, entitled "The Jabbawockeez Present: MÜS.I.C.", debuted at the MGM Grand back in May 2010.

Rynan “Kid Rainen” Paguio of Jabbawockeez told the Los Angeles Times that part of the crew's preparations for MÜS.I.C. was their stint on a show in the Philippines.

“Even on the show, we only .. well, we went from two minutes to seven minutes to 15 minutes to 30 minutes to 60 minutes, trying to make sure that we still entertain the crowd and don't get them bored. We succeeded at that cause we did a whole 60-minute show in the Philippines,” said Paguio.

Estimated now to be worth $5M, the dance crew was the first-ever winner of the now-defunct Randy Jackson's America's Best Dance Crew (ABDC) in 2008.

According to a BuddyTV article, the crew has since then toured with New Kids on the Block and Jesse McCartney, opened for an NBA All-Star Game, and had their Gatorade commercial featured during the Super Bowl, the US' largest American football event.

The group attributes their success to their conscious effort to not be ruled by a single person. Jeff “Phi” Ngyugen, a member, said on acting resource website Backstage, "We're like the Knights of the Round Table: Everyone puts their two cents in, and the decisions are based on what the majority wants.”

“Yeah, we bump heads sometimes," he said, "but at the end of the day we're all brothers, we're all headed in the same direction, and we're all interested in making the best decisions for the group."

When asked why the crew wore masks, he said that they wanted people to look at the entire dance crew and not just one person.

"When we put it on, it's not about who we are or where we came from. We're all one,” said Nyugen, referring to Jabbawockeez being made up of different ethnicity.

In 2012, the dance crew received the Living Legend of Hip Hop Award at the World Hip Hop Dance Championship Finals at Orleans Arena in Las Vegas. They were the first dance crew to receive the prestigious award in 11 years.  - Rie Takumi, VVP, GMA News