Mobile web disappoints global consumers, study shows
Nasdaq-listed technology performance company Compuware Corp. on Wednesday released the results of a new study showing that mobile commerce companies are failing to meet global consumersâ expectations for mobile and application performance. In a statement emailed to GMA News Online, Compuware Corp. said that todayâs mobile users demand exceptional web experiences and highly satisfying, convenient, on-the-go mobile site speeds regardless of their mode of access. The independent survey of more than 4,000 global users worldwide was conducted to understand consumersâ mobile web and application expectations and experiences. The new survey titled âWhat Users Want from Mobile," reveals that global mobile usersâ expectations are not being met, with a majority of users experiencing slow or unreliable mobile and application performance. As the survey findings illustrate, although mobile users expect quick, anytime transactions that work flawlessly every time, thatâs not what theyâre getting. Key survey findings include:
- ⢠Mobile usersâ expectations for mobile website speed continue to increase. Some 71 percent of global mobile web users expect websites to load as quickly, almost as quickly or faster on their mobile phone compared to the computer they use at home â up from 58 percent in 2009. However, almost half (46 percent) said websites load more slowly on their phone. ⢠Nearly 60 percent of web users say they expect a website to load on their mobile phone in three seconds or less, and 74 percent are only willing to wait five seconds or less for a single web page to load before leaving the site. Meanwhile, 50 percent are only willing to wait five seconds or less for an application to load before exiting. ⢠Fifty-seven percent of global mobile web users had a problem accessing a website in the past year, and 47% had a problem accessing an app on their phone. More than 80 percent of mobile web users would access websites more often from their phone if the experience was as fast and reliable. ⢠Mobile users do not have much patience for retrying a website or application that is not functioning initially - a third will go to a competitorâs site instead. The majority of mobile web users are only willing to retry a website (78 percent) or application (80 percent) two times or less if it does not work initially. ⢠A bad experience on a mobile website leaves mobile web users much less likely to return to, or recommend, a particular website. Nearly half of mobile web users are unlikely to return to a website that they had trouble accessing from their phone, and 57 percent are unlikely to recommend the site.