Apple rushes to finalize iPad3 demo apps?

Amid reports that its upcoming iPad 3 is due out in March, Apple Inc. has entered "crunch mode" and lining up apps to strut the new tablet's stuff.

 

Tech site The Next Web cited sources with knowledge of the matter who said Apple is focusing on lining up apps for on-stage demos and new ads.

 

"While no official announcement has been made, it appears as if (an earlier) All Things D report is looking even more likely to be correct, with the iPad 3 being announced at the beginning of next month," it said.

 

It added Apple has a long history of hand-picking what it considers exemplary apps that it can use to show off the hardware of a device.

 

The iPad 2 saw demo segments with Apple’s own Garage Band, iMovie and Photo Booth apps, while the recent "Let’s Talk" iPhone event demoed game title Infinity Blade 2 to show off the iPhone 4S' graphics capabilities.

 

On the other hand, The Next Web said Apple’s pre-event weeks are often spent soliciting demonstrations from many app developers and preparing demonstrations of those apps for the live event.

 

"Our sources tell us that this selection process is continuing at an increased rate as Apple looks to finalize the lineup for the iPad 3. There is also emphasis on graphics-oriented applications with high-definition assets, which appears to be in line with the new iPad featuring a ‘Retina’ display," it said.

 

Also, it said some apps that Apple is impressed with are being forwarded on to its long-time advertising partner TWBA/Chiat/Day for possible inclusion in the initial iPad 3 commercial spots.

 

This process is entering its final phase as well, with the company on a tight deadline to deliver assets for playback during the presentation and later, television broadcast, The Next Web added. — TJD, GMA News