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Filipinos spent an average of almost 4 hours a day on social media in 2017

Filipinos are still the most active social media users in the world, according to the 2018 Global Digigal report.

The report by We Are Social and Hootsuite showed that of the 105 million Philippine population, 67 million are social media users.


The report added that Filipinos spent an average of almost four hours -- three hours and 57 minutes -- on social media everyday in 2017.


The Philippines was followed by Brazil with three hours and 39 minutes , Indonesia with three hours and 23 minutes and Thailand with three hours and 10 minutes in terms of average number of hours social media users have spent each day.

The digital report showed that the number of active social media users in the country grew by 12 percent or seven million since January 2017.

It also showed that Filipinos spent an average of nine hours and 29 minutes on the internet through any devices.

Meanwhile, social networking site Facebook remained the most visited website in the country, followed by Google and YouTube, according to the data of SimilarWeb.

The top 12 most active social media platforms in the Philippines include Facebook, YouTube, Facebook Messenger, Instagram, Google+, Twitter, Skype, Viber, LinkedIn, Pinterest, Snapchat, and WhatsApp.

The report also showed that majority of Facebook users in the Philippines are 18 to 24 years old, followed by 25 to 34 years old.

It further revealed that 55 percent of the Philippine population are using their mobile phones for messenger services, while 52 percent are watching videos on mobile.

Simon Kemp, the report's author, said that the global internet users have now passed the four-billion mark.

Kemp said "over half of the world's population now uses the internet, and a quarter of a billion new users came online for the first time during the past 12 months."

"People are spending more time online too: the average user now spends around 6 hours each day using the internet. If we add this together for all 4 billion of the world's internet users, people will spend a massive 1 billion years online in 2018," he added.

He attributed the significant growth in the number of internet users to the availability of more affordable smartphones and mobile data plans.

"More than 200 million people got their first mobile device in 2017, and two-thirds of the world's 7.6 billion inhabitants now have a mobile phone," he said. —ALG, GMA News