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Bella Hadid takes summer seriously
Summer brings new and sultry ways to cool off and supermodel Bella Hadid’s trendsetting styling hacks or trips to summery cities for balmier weather show us that she knows how to enjoy the season. For her, indulging in her favorite Magnum ice cream to turn off the high temperatures is not only deliciously fashionable but seriously pleasurable. That’s why she keeps her denim cutoffs close, but her Magnum ice cream even closer.
Taking summer seriously also means taking on a cool collaboration with renowned fashion designer and friend Alexander Wang. Their exploits now extend from couture to creamy indulgence with both being named global brand ambassadors for Magnum’s #TakePleasureSeriously campaign.
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The pair visited beautiful France and took the stage for #MagnumCannes in this sweet pleasure project between fashion friends and food. Along with the launch of the Magnum X Alexander Wang leather cooler bag was the screening of the latest Magnum short film:
Bella shared how the project reflects their personal views on living life, “I appreciate the pleasures in life and am not afraid to indulge in between the chaotic pace of modeling.” For Alexander Wang it’s about doing what you believe in, “Everyday, if you’re not having fun or enjoying what you do, then it’s just not worth it.”
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Yes, Bella takes her summers seriously, and so should you. Take her advice: “Eat ice cream a lot. Always remember to take time every day to do something for yourself and just keep yourself happy.”
You can #TakePleasureSeriously with Magnum, available in supermarkets and convenience stores nationwide.
