GMA Network widens its ratings lead over rival

Published October 22, 2010 1:41pm

GMA Network has pulled away from its competition and widened its ratings lead over its rival network this month. According to Nielsen TV Audience Measurement, a widely-recognized TV ratings data supplier, GMA Network dominated TV ratings in Mega Manila and Urban Luzon from October 11 to 17. The Kapuso Network posted an average audience share of 39 percent in Mega Manila during that period while its main rival only had a 28.5 percent share, or 10.5 percentage points lower. Mega Manila comprises 55% of the total urban household population nationwide. Out of the top 30 overall TV programs in Mega Manila for that period, 19 were GMA shows, four of which were GMA Telebabad (primetime) offerings. "Ilumina," starring Rhian Ramos, Jackie Rice, and Aljur Abrenica, took the top spot with 14.9 people rating points. The fantaserye "Grazilda" led by Glaiza de Castro followed at number two with 13.6 points. "Survivor Philippines Celebrity Showdown" hosted by Richard Gutierrez and GMA's banner newscast 24 Oras were tied at the third spot both with 13.5 points. The recently concluded "Endless Love" starring Dingdong Dantes and Marian Rivera, was at the sixth spot with 13.3 points. The other GMA-produced shows that made it to the top 10 include:

televisionâ€™s first reality sitcom "Pepito Manaloto," and

GMA Public Affairs Saturday primetime show "Kapuso Mo, Jessica Soho." GMA Network dominates TV ratings in urban Luzon GMA Network also dominated Total Urban Luzon, which comprises 77% of the total urban TV households in the country. GMA Network average total day audience share in urban Luzon from October 1 to 17 was 37 percent, higher by 6.4 percentage points over its competition's 30.6 percent audience share. In nationwide TV ratings, GMA's rival station is experiencing a downtrend. In audience share, the Kapuso station trails its competitor only by a very narrow margin of 2.2 percentage points. In people rating based on a partial October data (October 1 to 17), the Kapuso network is behind only by 0.5%. Out of the top 30 TV programs nationwide, 15 were GMA programs. GMA Network also managed to overtake competition in the nationwide survey. On October 16, GMA Network posted these ratings:

a total day audience share of 33.6 percent, and

6.5% in people rating. GMA's total day audience share is higher than its rival's 31.1% share. On the other hand, GMA's people rating share is higher than its competitor's six percent share. â€“VVP,GMANews.TV

Tags: gmanetwork