Pacquiao-Margarito telecast led in nationwide ratings survey

GMA Network dominated the nationwide ratings survey last November 14 with the telecast of the highly anticipated boxing match between Pound-for-Pound King Manny “Pacman" Pacquiao and Antonio “Tijuana Tornado" Margarito for the World Boxing Council’s super welterweight title. Based on AGB Nielsen’s total day (overnight) people data, GMA outranked ABS-CBN in National Urban Philippines in audience share with 45.8 percent. This figure is 21.7 percentage points ahead of ABS-CBN's 24.1, and up by a huge 35.2 percentage points over TV5’s 10.6. In Urban Luzon, which comprises 77 percent of the total urban TV household population in the country, GMA posted an even higher total day audience share of 46.5 percent. This is 25.7 points higher than ABS’ 20.8 and 33.2 points ahead of TV5’s 13.3. In Mega Manila, which comprises 55 percent of the total urban TV households nationwide, GMA scored a whopping 48.8 percent share. This is almost 30 percentage points above ABS’ 18.9, and 34.7 points higher than TV5’s 14.1. GMA’s telecast of the Pacquiao-Margarito boxing match, where Pacman won his historic eighth world division title, ranked No. 1 in the list of overall top 30 programs in National Urban Philippines with 23.2 people rating points. The fight coverage was followed closely at No. 2 by the GMA Flash Report, still on the Pacquiao-Margarito fight, with 18.1 rating points. In Urban Luzon, the historic bout led all programs with 21.9 people rating points. The GMA Flash Report followed second with 17.9 rating points. Meanwhile, in Mega Manila, the fight charted a people rating of 22.4 points.—JV, GMANews.TV