Broadcast giant GMA Network, Inc. (GMA) not only maintained its lead over its competitors in nationwide TV ratings this February but its television programs also swept the top 10 spots in Mega Manila rankings. According to ratings service provider, Nielsen TV Audience Measurement, based on February 1 to 29 household data (February 26 to 29 based on overnight ratings), GMA posted an average of 36.3 household share points, This was 5.9 points higher than ABS-CBN's 30.4 points and 21.7 points higher than TV5's 14.6 points. Based on an average of five viewers per television household, these numbers translate to:
- a GMA lead of 1.1 million viewers over ABS-CBN, and
- a lead of almost 4 million over TV5.
In Mega Manila, which remained GMA's bailiwick area, GMA captured more than 59 percent of total television households nationwide. The Kapuso Network registered a total day average of 41 share
points, higher by:
- 16.1 points from ABS-CBN's 24.9 points, and
- 26.3 points from TV5's 14.7 points.
This means that GMA had 1.8 million more viewers than ABS-CBN
and around 3 million more viewers than TV5.
10 out of 10 Meanwhile, GMA swept 10 out of the 10 top-rating programs in Mega Manila for the entire February. The finale of "Survivor Philippines Celebrity Doubles Showdown" topped the chart with an overwhelming 52.2 household share points. The list also includes newly launched GMA programs namely Legacy, My Beloved, and
Biritera. In the crucial area of Urban Luzon, where 77 percent of total television households are found, GMA remained ahead of competition in all dayparts with an audience share of 39.8 points. ABS-CBN trailed behind with 26.7 points; and TV5 with only 14.2 points. GMA's lead in Urban Luzon translates to about 1.9 million viewers more than ABS and 3.6 million more viewers over TV5 in February. The Kapuso Network also dominated the list of top-rating programs in the said area occupying eight out of the 10 slots. The Telebabad program Munting Heredera, which aired its final episode in February, culminated its 9-month run as the number one program on primetime for the said period. GMA and TV5 subscribe to Nielsen TV Audience Measurement while ABS-CBN is the lone local major TV network that reportedly subscribes to Kantar Media, formerly known as
TNS. In Mega Manila, Nielsen TV Audience Measurement gathers data based on a sample size of 1,190
homes as compared to Kantar Media's 770 homes. Meanwhile, Nielsen has a nationwide sample size of 2,000 homes, which is statistically higher than Kantar's sample size of 1,370.
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