Nike recognizes Customs for seizing P1.56 billion in fake shoes

The Bureau of Customs said on Tuesday the Nike Asia Pacific Brand Protection Team recognized the BOC for seizing  P1.56 billion worth of counterfeit footwear.

In a statement, the BOC said that the Bureau, through joint operations, confiscated about 2.2 million pairs of counterfeit footwear bearing the Nike “swoosh” logo.

The Customs Bureau said the commendation from Nike highlighted the BOC's commitment to combating intellectual property rights infringement and protecting the integrity of globally recognized brands.

“We will continue to strengthen our efforts in combating nefarious counterfeiting activities and ensure the enforcement of intellectual property rights,” said Customs Commissioner Bienvenido Rubio.

BOC Intelligence Group Deputy Commissioner Juvymax Uy, for his part, said, “While this award principally gives credit to the hardworking men and women of the bureau, it similarly serves as added motivation that further ignites the Bureau to go after these manufacturers of counterfeit goods.” — DVM, GMA Integrated News