GMA Integrated News is Philippines' top news publisher in March 2025, according to Tubular Labs

GMA Integrated News is the top publisher in the Philippines under the News and Politics category for March 2025, according to Tubular Labs.

GMA Integrated News raked in 1.79 billion video views across Facebook, YouTube, and TikTok.

Tubular Labs data showed this is the highest among Philippine News Publishers in the News and Politics category for the month.

In March 2025, GMAIN, which ranked second globally in the said category, covered major events like the arrest and initial hearing of former President Rodrigo Duterte at the ICC, as well as the developments, campaign trails, and preparations for Eleksyon 2025.

Other videos that generated high viewership are various user-generated content from YouScoop+ and news reports from GMAIN's newscasts.

In this time period, GMAIN's social media team also launched its digital election campaign, #Eleksyonaryo: The Dapat Totoo Digital Exclusives.

The campaign generated over 11 million views. It consisted of three parts: mini PSAs and Q&As featuring reporters who related Gen Z terms to the elections; man-on-the-street interviews highlighting the voices of voters; and an exclusive Ask-Me-Anything Session with COMELEC Chairman Garcia to help educate voters on the elections.

GMAIN had 860 million views on Facebook, 722 million on TikTok, and 209 million on YouTube. –NB, GMA Integrated News