GMA Integrated News’ Digital Digest wins at Philippine Quill Awards

GMA Integrated News Digital Digest newsletter has been awarded - less than a year after its launch - with the prestigious Award of Merit in the Communication Skills Division under the Publications Category at the 21st Philippine Quill Awards ceremony held on Wednesday.

"I feel very proud and grateful. The Digital Digest is GMA Integrated News’ first-ever newsletter, so to be recognized at the Philippine Quill Awards less than a year after launching makes it extra meaningful for our team," said Bernice Marie S. Sibucao, GMA Integrated News Senior Manager and Deputy Head Digital Digital Strategy and Innovation Lab.

"It validates all the hard work and creativity we’ve poured into the project, and it inspires us to keep finding new ways to connect with our audiences," she added.

The Philippine Quill Awards is the country’s most prestigious awards program in the field of business communication.

The formal letter on the award was addressed to Oliver B. Amoroso, Senior Vice President and Head GMA Integrated News, Regional TV and Synergy, and states that "To win a Philippine Quill means being recognized as achieving the highest Global Standard for business communication practices. Winners of this Award join a select group of professionals who set the standards of excellence."

Trusted journalism in people's inboxes

When asked about the objective of the digital newsletter, Sibucao said "The Digital Digest was created to bring GMA Integrated News’ trusted journalism straight to people’s inboxes."

"Our goal is to curate the most important stories of the week, deliver context that helps audiences make sense of them, and highlight our digital-first storytelling across platforms. At its core, the newsletter is about accessibility—making quality news easy to consume, relevant, and close to our audiences’ daily lives," she added.

In an interview, International Association of Business Communicators (IABC) President Belle S. Tiongco said, "Sa Quills, we promote excellence."

"So we promote excellence in strategy, in creativity, and in results. So these are the things na kung gagawa ka ng kampanya, when you make a communication campaign or whatever that is, these are the things that you look for," she said.

"Do you have the right strategy? Do you have the right creatives? Will it generate results? That's it! These are the requirements. And the Quills teaches that. And year after year, companies, individuals join the Quills to prove to themselves and to society that theya re experts, they have learned to use their skills and whatever strategies to come out with really good communication campaign that generate results," she added.

Future plans

"This win motivates us to expand the Digital Digest even further," she said.

"We’re looking at ways to experiment with more interactive formats and strengthen personalization so readers feel the newsletter speaks directly to them. At the same time, we want to explore new partnerships and collaborations that can widen our reach." — BAP, GMA Integrated News