Healthy and plant-based meals go mainstream in 2022

Filipinos have become increasingly conscious of the food they consume since the onset of the pandemic in 2020.

According to Grab's "PH Food & Grocery Trends 2022," with data collected from January to September 2022 across Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam, about one in two surveyed Southeast Asian consumers tried plant-based options in the last six months.

The study further revealed that "86% of consumers ate at least one healthy meal every two to three days," and the demand for healthy meals tripled on GrabFood between 2019 and 2022.

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The demand for healthy and plant-based alternatives in GrabFood was also seen on GrabMart, with "health and wellness" orders growing five times between 2020 and 2022.

Meanwhile, the Grab-powered study named fried chicken as the most-ordered food on its app for 2022, followed by burgers, pasta, and ice cream, among others.

—Hermes Joy Tunac/MGP, GMA Integrated News