Google simplifies search on smartphones

Good news for users of smartphones and mobile devices with relatively small screens: Google has made it easier to understand its search results.

 

Software engineer Bartlomiej Niechwiej and product manager Rob Ennals said a tweaked algorithm makes a better presentation of URLs in search results.

 

"(T)oday we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format," they said.

 

According to them, this also helps users understand a website better "when we show it in the mobile search results."

 

Google will also now support schema.org structured data for websites to signal to Google algorithms:

 

- the website name to be used instead of the domain name

- the URL structure of the URL as breadcrumbs

 

Niechwiej and Ennals said the changes will affect only mobile results.

 

"The site name change is US-only for now and breadcrumbs are rolling out worldwide," they added. — Joel Locsin/TJD, GMA News