JOJI and Rich Brian's label 88Rising is launching a Philippine platform

88Rising, the label that gave rise to top-tier Asian talents like Joji, Rich Brian and NIKI, is launching Paradise Rising, a platform for Philippine artists this July.

According to a release sent to GMA News Online, Paradise Rising aims to "serve as a label focusing on Philippine artists, amplifying them globally through music distribution and artist development."

The collective is set to release its first mixtape titled “semilucent” on July 31, 2020.

According to a release, the album includes music from  local artists of Filipino roots like Kiana V (Pop/R&B), Massiah (Hiphop/R&B), Jason Dhakal (R&B/Soul), Leila Alcasid (Pop) and Fern. (Indie Pop).

According to 88Rising founder Sean Miyasiro, “The Phillipines and music go hand in hand, and there is such a vibrancy in the way talented young artists are emerging, and such a massive audience in love with music."

“We want to support their voices, help them be heard, and bring music from the Phillipines to a global audience,” he added.

88Rising is launching Paradise Rising in partnership with Globe Telecom.

According to Miyasiro, the partnership “brings an unprecedented opportunity for Philippine artists to achieve even greater visibility and commercial success with their music.”

Artists like JOJI, who's from Japan, and NIKI and Rich Brian from Indonesia are only some of the artists that gained international popularity under 88Rising.

The label featured Pinoy talents like Inigo Pascual and Beabadoobee in their "Asia Rising Forever" online benefit concert earlier this year. — LA, GMA News