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Heart Evangelista on alleged shadow ban being over: 'They got their views'

Heart Evangelista shadow ban

Heart Evangelista said her social media posts are back to regular programming after fashion week.

On Monday, the Kapuso Queen of Creative Collaborations posted a reel, where she was wearing Loewe pieces from head to toe.

After one day of posting, the video already had over 2.1 million views and more than 185,000 reactions.

In the comment section, an Instagram user noted, "After 10 [hours], 1M [views]. Inalis na siguro ng 3rd party ‘yung shadow [ban]?”

To which Heart replied, "[Well,] fashion week is done[,] so they can take it out."

"They got their views," she added.

For those not in the know, a shadow ban is a process of making one's posts less visible in the public feed. This scheme usually happens on photo and video-sharing apps like TikTok and Instagram, and with the help of a 3rd party developer. 

Last week, Heart posted a cryptic comment, saying, "Stolen contacts, black propaganda, hiring a 3rd party to shadow ban my [content] in the end will not matter because I don't do this for fame."

"I will keep doing this till I'm old and gray, even if no one is looking," Heart added, saying she will "continue to express myself through fashion because this gives me happiness," she added.

This was in response to a fan who complimented Heart for her elevated fashion content and called her "iconic."

In an August vlog post, Heart admitted she was still in the process of moving on from being betrayed by friends.

In the same post, Heart talked about some rough patches that she went through in previous months. She turned emotional when she spoke about how important her husband, Chiz Escudero, and her family are to her.

Heart's influence in fashion is undeniably powerful. In the recent Milan Fashion Week, Heart was the top influencer who generated media impact values amounting to $1.4 million.



— Carby Basina/LA, GMA Integrated News