Showbiz News

Kuh Ledesma releases non-crypto NFT version of 'Precious' for PAWS

By Nherz Almo

In 1997, Kuh Ledesma released her US debut album Precious, which reached the top 20 in the US Billboard Jazz charts. On the silver anniversary of the album, Kuh has decided to release the album on digital platforms like Spotify, Apple Music, and all other primary music channels.

A bonus remix of Precious is included in the digital release. NFT lovers, music lovers, and those who are exploring purchasing rare, digital works, will be happy to know that a non-crypto NFT of the song “Precious” will be available at AnimalAid.io with the Philippine Animal Welfare Society, (PAWS), as the beneficiary of sales proceeds.

NFT or non-fungible token is a digital asset (image, video, GIFs, music, video games, and more) that has a unique identity and its ownership is verified through a blockchain--a secured system of recording information that is difficult or impossible to change, cheat, or hack.
Many NFTs or digital assets can be bought by using cryptocurrency.

PAWS is a respected non-profit organization established in 1954 which is dedicated to the protection and the promotion of humane treatment of all animals.

What is special and momentous about this Precious NFT is that it's the first ever NFT of pop diva which can be purchased using most any credit/debit card as well as mobile wallets such as GCash, Maya, Google, and Apple Pay. No crypto is involved in this collectible NFT, so fans from all over the world can own Kuh's NFT collection as easy as ordering pizza online.

The release of Kuh's “Precious” NFT was released on October 2, coinciding with the World Animal Day Celebration in Mall of Asia Arena. Series One of this music NFT will be a limited release of only 499 tokens.

Prior to Kuh, local celebrities such as Heart Evangelista, Manny Pacquiao, Kris Lawrence, and Myrtle Sarrosa have released their NFTs.

On the other hand, Pia Wurtzbach and Catriona Gray were among the iconic beauty queens featured on Miss Universe's first beauty pageant NFTs.

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