Inilunsad ng Kapuso Network ang GMA Playlist, ang sub-label ng GMA Music na kagigiliwan ng millenials at Gen Z's na naghahanap ng mga bagong hit song.
Sa Chika Minute report ni Nelson Canlas sa GMA News "24 Oras" nitong Huwebes, sinabing dinaluhan ang virtual launch ng GMA Playlist nina GMA Executive Vice President and CFO Felipe S. Yalong, President and COO for GMA Ventures Regie Bautista, GMA First Vice President for GMA Post Production Paul Ticzon, GMA Network executives, mga namumuno ng GMA Artist Center at ilang Kapuso artist.
Inilahad ng GMA executives ang kapasidad ng sub-label para mapakinggan at bigyang-pansin ang talento ng homegrown artists ng GMA.
"Long before we already have the capacity sa GMA to have our own set of composers because they do score a lot for our soaps. And then we have a lot of GMA Artist talents, also who can write and who can sing. So we felt that it is high time now that we create a sub-label within GMA Network under GMA Music," sabi ni Mr. Yalong.
"Our intention really is to produce different take on OPM, a fresh take for everyone's playlist so we can really feature the creative prowess and the talents of our artists," ayon naman kay Ticzon.
Magsisilbing daan din ang sub-label para mas mabigyan ng pansin ang self-expression at musicality ng mga artist.
"The uniqueness of GMA Playlist is the collaboration between the artist and the music team, the work that has done behind every song is identifying 'yung personality ng artist at kung ano 'yung gusto niyang gawin," ani Bautista.
Kabilang sa first batch ng mga napiling GMA artist talents sina Mikee Quintos, Arra San Agustin, Anthony Rosaldo, Crystal Paras, Denise Barbacena, Faith Da Silva, Jeniffer Maravilla, Kaloy Tingcungco, Kim de Leon, Lexi Gonzales, Shayne Sava, Seb Pajarillo at Mark Herras.--Jamil Santos/FRJ, GMA News